Sera Terms & Conditions

These terms and conditions (the Terms) govern your access to, and use of our website at (the Website) as well as your use the services we offer on our Website which give you access to online booking services for booking tables at restaurants (Restaurant Booking Service), and booking tickets for food-related events (Events Booking Service), together the Services.

The Website is operated by Gourmeta Limited t/a Sera, a company registered in England and Wales under company number 14076435 with our registered office at 73 Cornhill, London, United Kingdom, EC3V 3QQ. You may contact us by email at

By accessing and/or using our Website and/or Services or expressly accepting our Terms, you agree to be bound by these Terms. You may not access or use our Website or Services if you do not agree to our Terms.

Unless otherwise stated, you means the user of the Website and/or the Services. You must be at least 18 years old to use and access our Website and/or Services. If you use the Services on behalf of another person, you are considered to be using the Services for both yourself and that person. In such a case, you represent and warrant that (a) you are an authorised representative of that person, (b) you have authority to bind the person to these Terms, and (c) you agree to these Terms on that person’s behalf.

We may amend these Terms from time to time. Every time you wish to use our Website or Services, please check these Terms to ensure you understand the terms and conditions that apply at that time. These Terms were most recently updated in September 2023.

Except as otherwise expressly stated, any use of the Services is subject to the version of the Terms in effect at the time of use. Your use of our Website and Services is at your own risk.

  1. Account Registration
    1. In order to use our Services, you need to create an account on the Website using your email address and then choose a password (Account). You are solely responsible for maintaining the confidentiality of your password and other information, and for keeping your Account secure.
    2. You warrant and agree that:
      1. you are the sole user of your Account;
      2. you will provide us with accurate, complete, and current registration information about yourself;
      3. you are solely responsible for any and all activities in your Account, including any integration (and associated disclosure of data) in connection with the Services;
      4. you will comply with applicable laws in creating your Account and using our Services; and
      5. if you suspect that someone else accessed your Account without your consent, you must inform us as soon as possible by writing to, and immediately change your password.
    3. You may close your Account by following the instructions, and using the functionality, available within the Account.
    4. We may review Accounts at any time and for any reason, and without affecting any other rights or remedies available to us, we may terminate or disable an Account, or remove any of the data in your Account (in whole or in part), at our absolute discretion, in particular if, or if we suspect that:
      1. you are using your Account for illegal or fraudulent activities;
      2. you are providing us with false or concealed information;
      3. you are attempting to disrupt or overwhelm our infrastructure (e.g. by using bots or other forms of automation in using our Website or Services); and/or
      4. you have breached these Terms;
      and you agree that such event will not give rise to a ground for a claim against us.
    5. You must not undertake any activity relating to the following:
      1. any resale or commercial re-use of the Services, the Websites and/or your Account;
      2. modifying, distributing, copying, republishing or making any derivative of the Services, the Websites and/or your Account;
      3. build a similar or competitive product or service to the Services, the Websites and/or your Account; and/or
      4. use the Services, the Website and/or the Account with any device, software or routine that might damage, interfere with or disrupt the integrity, performance or use of the Services.
  2. You must keep your Account details safe
    1. If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.
    2. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these Terms.
    3. If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at
  3. Restaurant Booking Service
    1. Our Restaurant Booking Service allows you to secure dining reservations at participating third-party restaurants through the Website. Once you have selected a restaurant, a date and time using the functionality provided by the Website you will receive a booking confirmation from us. Please note that some restaurants may require you to make a payment to confirm your reservation (the Restaurant Booking Fee), in which case you must pay the Reservation Booking Fee through our Website using our Stripe Inc. integration. The relevant restaurant’s contact details will be sent to you in the confirmation email which you will receive from us. The Reservation Booking Fee may vary depending on the restaurant, and some restaurants may have other requirements to confirm your booking (for example, you providing your credit card details), whereas others may have no requirements at all.
    2. If you wish to change your booking, you must contact the restaurant directly the contact details contained in the confirmation email you receive once you have submitted your booking. Any changes to your booking may result in the Restaurant Booking Fee being increased (or charged). Please note that the restaurant may not be able to accommodate any change requested, and, in such a case, you may cancel your booking in accordance with the restaurant’s cancellation policy (which may be different for different restaurants). We have no responsibility or liability for the restaurant, whether they can accommodate any such changes you request, and/or whether they charge for accommodating any such changes or allowing you to cancel the booking.
  4. Events Booking Service
    1. Our Events Booking Service allows you to purchase tickets for various events made available through the Website. Once you have selected an event and the number of tickets you would like to purchase, you will be prompted by the Website to pay the event fee for that event (the Event Fee) through our Website using our Stripe Inc. integration. Once you have submitted payment, we will confirm the booking to you by email, and we will send you a ticket which may contain a QR code (this will allow you to enter the event).
  5. Cancellation Policy and Refunds
    1. The cancellation and refund policy for the Events Booking Services will be shown to you prior to you paying and confirming your booking.
    2. You must contact the restaurant directly for the restaurant’s cancellation and refund policy for the Restaurant Booking Service.
    3. Any cancellations or refunds (where applicable) in respect of the Restaurant Booking Service are handled by the relevant restaurant directly. To cancel or make changes to your restaurant booking you will need to contact the relevant restaurant directly. Any fees charged in respect of any cancellations or changes and any refunds made will be at the absolute discretion of the restaurant and in accordance with that restaurant’s cancellation and refund policy.
    4. In relation to the Events Booking Service, you will receive a full refund on the Event Fee (as applicable) if your booking is cancelled by us at any time. Refunds in relation to the Events Booking Service will be paid to you as soon as possible. We will refund you by the same method you used for payment. We do not charge a fee to issue the refund to you.
    5. You are not entitled to a refund if you wish to cancel. If you need to cancel, please let the team know at It will be at our absolute discretion whether to refund the Event Fee.
  6. Payments
    1. All payments and fees in relation to the Restaurant Booking Service will be taken through Stripe Inc. We do not handle payments in relation to the Restaurant Booking Service.
    2. In relation to the Events Booking Service:
      1. the Event Fee will be taken through Stripe Inc.;
      2. the Event Fee will vary depending on the event and the number of tickets purchased and the number of guests attending; and
      3. if your payment for any booking on the Website fails to go through, you will receive an email asking you to change your payment method or try again. You will not receive any event tickets and until full payment is made.
    3. All fees referred to in these Terms are inclusive of value added tax (VAT).
    4. We use Stripe Inc. (based outside of the UK) to collect the fees on our behalf. You authorise us (and Stripe Inc.) to charge you the fees for the event booked.
  7. Data Protection
    1. Under data protection legislation, we are required to provide certain information about who we are, how we process personal data and for what purposes and the rights of data subjects in relation to personal data and how to exercise them. This information is provided in our Privacy Policy and it is important that you read that information. By using our Website and/or Services, you also accept our Privacy Policy and Cookie Policy.
    2. Please be aware that internet transmissions are never completely private or secure and that any message or information you send us may be read or intercepted by others, even if there is a special notice that a particular transmission is encrypted.
  8. Termination
    1. We may terminate these Terms and cancel your Account with immediate effect by giving you written notice at any time, in which case our sole and absolute liability to you will be for us to refund to you any amounts you have paid in advance which relate to the period after termination.
    2. You may terminate your subscription to the Services at any time by cancelling the Services and/or deleting your Account; if you do that and you have any pending restaurant reservations or booked events, you will lose those reservations and tickets to those events, and you will not receive a refund. We recommend that you only terminate your subscription to the Services once you no longer have any pending restaurant reservations or booked events.
    3. Any provision of these Terms that expressly or by implication is intended to come into or continue in force on or after termination.
  9. We may make changes to our Website
    1. We may update and change our Website from time to time to reflect changes to our users' needs and our business priorities.
  10. We may suspend or withdraw our Website
    1. Our Website is made available free of charge.
    2. We do not guarantee that our Website, any content on it, or our Services will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our Website for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.
    3. You are also responsible for ensuring that all persons who access our Website through your internet connection are aware of these Terms and other applicable terms and conditions, and that they comply with them.
  11. Our Website is only for users in the UK
    1. Our Website and Services are directed to people residing in [England OR the United Kingdom]. We do not represent that our Services and/or content available on or through our Website is appropriate for use or available in other locations.
  12. How you may use material on our Website
    1. We are the owner or the licensee of all intellectual property rights in our Website, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
    2. You may print off one copy, and may download extracts, of any page(s) from our Website for your personal use and you may draw the attention of others to content posted on our Website.
    3. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.
    4. Our status (and that of any identified contributors) as the authors of content on our Website must always be acknowledged (except where the content is user-generated).
    5. You must not use any part of the content on our Website for commercial purposes without obtaining a licence to do so from us or our licensors.
    6. If you print off, copy, download, share or repost any part of our Website in breach of these Terms, your right to use our Website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.
  13. No text or data mining, or web scraping
    1. You shall not conduct, facilitate, authorise or permit any text or data mining or web scraping in relation to our Website or any services provided via, or in relation to, our Website. This includes using (or permitting, authorising or attempting the use of):
      1. Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of the Website or any data, content, information or services accessed via the same.
      2. Any automated analytical technique aimed at analysing text and data in digital form to generate information which includes but is not limited to patterns, trends and correlations.
    2. This clause shall not apply insofar as (but only to the extent that) we are unable to exclude or limit text or data mining or web scraping activity by contract under the laws which are applicable to us.
  14. Do not rely on information on this Website
    1. The content on our Website is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our Website.
    2. Although we make reasonable efforts to update the information on our Website, we make no representations, warranties or guarantees, whether express or implied, that the content on our Website is accurate, complete or up to date.
  15. We are not responsible for viruses and you must not introduce them
    1. We do not guarantee that the Website will be secure or free from bugs or viruses.
    2. You are responsible for configuring your information technology, computer programmes and platform to access our Website. You should use your own virus protection software.
    3. You must not misuse our Website by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our Website, the server on which our Website is stored or any server, computer or database connected to our Website. You must not attack our Website via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Website will cease immediately.
  16. Intellectual Property Rights and Grant of Rights to user
    1. The features, information, and materials provided and depicted through the Services are protected by copyright, trademark, patent, and other intellectual property laws. All text, graphical content, video, data, and other content made available through the Services (collectively, the Sera Content) are provided to you by us or our partners or licensors solely to support your permitted use of the Services. The Sera Content may be modified from time to time by us at our absolute discretion. Except as expressly set forth in these Terms, no license is granted to you for any other purpose, and any other use of the Services or the Sera Content by any user shall constitute a material breach of these Terms. We and our partners or licensors retain all rights in the Services and Sera Content and any associated patents, trademarks, copyrights, trade secrets, or other intellectual property rights. No license, right, or interest in any trademarks of us or any third party is granted under these Terms.
  17. We are not responsible for websites we link to
    1. Our Website and/or Services may contain links or functionality to access or use third party websites, platforms, or display materials of third parties. When you leave our Website or Services by clicking on any link, you do so at your own risk and you must comply with the terms and conditions of these third party websites or platforms. We will not be responsible or liable for these websites of platforms, and do not approve or endorse their use or content.
  18. Warranties
    1. Except where otherwise expressly provided in these Terms, to the maximum extent permitted by applicable law, our Services and Website are provided “as is” without warranty of any kind, either expressed or implied, including any implied warranty of merchantability, satisfactory quality, non-infringement or fitness for a particular purpose.
    2. Whilst we try to make the Website and the Services available 24 hours a day, we cannot guarantee it, and we will not be liable if the Website or the Services are unavailable for any time or for any period. We do not guarantee that the Services or the Website will be uninterrupted or error-free, or comply with regulatory requirements, or free of viruses or other harmful components. Due to the nature of the Internet, this cannot be guaranteed.
    3. We may occasionally need to carry out repairs, maintenance or introduce new facilities and functions.
  19. Our responsibility for loss or damage suffered by you
    1. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
    2. Please note that we only provide our Website and Services for domestic and private use. You agree not to use our Website and Services for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
    3. We do not act as an agent for the restaurant or event organiser and merely act as a conduit between you and the restaurant or event organiser. We are not responsible for the services provided to you by the restaurant or event organiser, and will not accept any liability in relation to any act or omission of the restaurant or event organiser. However, to the extent that we collect any payment from you on behalf of any restaurant or event organiser, we shall be a fee-collecting agent; as a fee-collecting agent, we shall be responsible for collecting payment of the Restaurant Booking Fee and the Event Fee from you and passing that payment on to the relevant restaurant/event organiser.
  20. Complaints and disputes
    1. Any complaints about an event, the restaurant, the services they provide, the food they provide, or otherwise, must be addressed to the restaurant or event organiser directly, using the contact information provided in your booking confirmation or otherwise communicated to you by the restaurant or event organiser. It is at the sole discretion of the restaurant or event organiser (as applicable) to provide you with any refund, voucher or other compensation in the event of a complaint. We may act as a liaison in respect of disputes between you and the restaurant or event organiser (as applicable) using our complaints procedure, but we are not obliged to mediate between you and any restaurant or event organiser (as applicable) or to enforce or execute any fulfilment of any contract.
    2. Complaints relating to our Services must be directed to us by contacting us via the email address or telephone number provided at the beginning of these Terms.
    3. These terms are governed by English law and wherever you live you can bring claims against us in the English courts. If you live outside of England, you can also bring claims against us in the courts of the country you live in. We can claim against you in the courts of the country you live in.
  21. Other important terms
    1. Transfer of obligations or rights to someone else. We may transfer our rights and obligations under these Terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the Terms. You may only transfer the Terms with us to someone else if we agree to this.
    2. Nobody else has any rights under these terms. These Terms are between you and us. Nobody else can enforce it and neither of us will need to ask anybody else to sign-off on ending or changing it.
    3. If a court invalidates some provisions in these Terms, the rest of it will still apply. If a court or other authority decides that some of these provisions are unlawful, the rest will continue to apply.
    4. Even if we delay in enforcing the Terms, we can still enforce them later. We might not immediately chase you for not doing something (like paying) or for doing something you're not allowed to, but that doesn’t mean we can't do it later.